Selling tickets online and marketing your events can seem overwhelming, especially if you’re just starting to grow your event! The first step is to select the ticketing platform that best fits your event needs.
Sometimes using the most popular ticketing websites isn’t the most effective sales strategy, particularly if you’re new to the world of online ticket sales and need a little (or a lot!) of guidance. Here’s five things to consider when shopping around for an event ticketing system, whether you’re preparing for your first or thousandth event.
Feel Out the Features
It’s a good idea to explore the ticket platform’s features to get a feel for what they do best, what makes them stand out, and how they can help you based on your level of experience with online ticket selling. Here are a few things to keep an eye out for:
- Built-in Marketing Tools - These are particularly important if you’re just starting to learn about marketing. Tools that help you track your visitor traffic, spikes or declines in sales, promotional campaigns, should be easy to use and can help you optimize your marketing strategies.
- Enhanced Customer Data Collection - Most online ticketing platforms collect information from your ticket purchasers during the transaction, such as name, email and billing address. Easy! But what if you need to also collect business name, birthday, T-Shirt size or gender for your event? Make sure the ticket sales platform can easily accommodate additional data collection, so you aren’t scrambling at the last minute for details.
- Box Offices and Check-In Tools - If you plan on selling tickets at your event and want to accept cash and credit on-site, make sure the ticket sales platform has these options, so you can keep all your sales data in one place. Check-In tools such as easily accessible attendee lists and scanning apps will also make your day-of the operation easy to manage.
Check Out the Event Landing Pages
Your event is unique, and your ticket sales page should be too. Take a look at some of the active event pages on the ticketing website and ask yourself a few questions:
- Is the event page easy to navigate?
- Is it mobile friendly?
- Would you get confused as a ticket purchaser with too many extra, distracting, options?
- How can I incorporate my own event content and branding?
Whether you’re selling one ticket type or twenty, make sure the event landing page looks great, is easy to use, and can be customized to suit your event needs.
Do Some Social Media Stalking
It never hurts to look at the ticketing system’s social media platforms. What are other people saying? Are customers and event sellers constantly complaining on Facebook and Twitter? Are these comments being responded to? What sort of content does the company post?
Though social media never tells the whole story, it can give you insight into how satisfied both sellers and purchasers are with the ticket sales provider.
Look for Stellar Customer Support
A good rule of thumb is to give the ticketing company a call before signing up, or even send them an email. The best online ticketing systems are supported by offline experts. If you’re waiting on hold forever, directed to an outsourced call center, or prompted to leave a message without any hope of a response, then you can bet your customers will be experiencing the same lack of customer service. After all, time is money and there’s nothing worse than needing help with your event listing or order and having to wait hours, or even days, for assistance.
Pay Attention to Service Fees
Let’s face it, nobody likes paying extra fees when purchasing something online. Most online event ticketing websites will charge a flat fee and/or a certain percentage of your ticket price. It’s important to pay attention to 1) the platform’s service fee structure and 2) the options available to you as the seller in terms of absorbing the fees, passing them down to your purchasers, or a little bit of both.
Flexibility is key when it comes to service fee management. At the end of the day, you want to make both your wallet and customers happy. We offer a few different pricing options, depending on your event needs.
Long gone are the days of standing in line at the Box Office to purchase tickets. There are now hundreds of online event ticketing systems, each with their own pros and cons. Before you start selling, make sure you do your research to find the best solution for your unique ticketing needs.
At MissionTix, we pride ourselves on our unbeatable service, turn-key event solutions, and marketing prowess. If you’re on the hunt for a new ticketing provider, contact us today to talk ticketing.